Founder & CEO Ferrazzi Greenlight
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Keith Ferrazzi, who is widely hailed as one of the world’s most “connected” individuals, is CEO of Ferrazzi Greenlight, which provides sales force and leadership development, as well as marketing consulting, to some of the world’s most respected and best-known companies. Ferrazzi’s national-bestselling book is NEVER EAT ALONE: And Other Secrets to Success, One Relationship at a Time, and besides being an instant hit, it caused Tom Peters to say, “Don’t walk…RUN to your closest bookstore...[NEVER EAT ALONE] is the most extraordinary & valuable book I've come across in a long, long time!”
Before founding Ferrazzi Greenlight, Keith Ferrazzi served as Chief Executive Officer for YaYa Media, a leading interactive entertainment consultancy. Prior to that, he was the youngest Chief Marketing Officer in the Fortune 500 upon joining Starwood Hotels and Resorts Worldwide. At Starwood, he oversaw all marketing activities for global brands such as Sheraton, Westin, The Luxury Collection, St. Regis, and W Hotels. In his posts at YaYa and Starwood, Ferrazzi drew heavily from his experience as Chief Marketing Officer of Deloitte Consulting, where he was the youngest ever to be tapped for Partner. While at Deloitte, Ferrazzi developed and managed the industry's first globally integrated marketing organization. His creative marketing strategy contributed to the ascent of Deloitte's "Consulting" brand recognition from the lowest in the industry to a primary position.
Ferrazzi was an early leader in the quality movement as the youngest examiner of the Malcolm Baldrige National Quality Award. He has been named a "Global Leader for Tomorrow" by the World Economic Forum in Davos, Switzerland, one of the top "40 Under 40" business leaders by Crain's Business, one of the most distinguished young Californians by the Jaycees, and one of the most creative Americans in Richard Saul Wurman's book, Who's Really Who. Ferrazzi's extraordinary rise to prominence has even inspired a Stanford Business School case study.
In addition to his book, NEVER EAT ALONE, Ferrazzi has authored numerous articles for leading business publications, including Inc., Fast Company, the Wall Street Journal and Harvard Business Review. He has also been a commentator on CNN, CNBC, and NBC’s TODAY Show.
Ferrazzi actively supports numerous civic, charitable, and educational organizations. He serves on Yale University's Board of Alumni Governors, is a Fellow of the Berkeley College at Yale, and is a member of the Board of Trustees of the Kiski School in Pennsylvania. Additionally, he founded and chairs Equality 1st, a foundation focused on assuring that everyone has an equal chance at success in the workplace. He is particularly interested in the relationship between leadership success and spirituality. Ferrazzi earned a BA degree from Yale University and an MBA from Harvard Business School.